Experiencing the pressure put on people in the entertainment industry to lose weight caused me to see a wider problem in society. In searching for my own solution I found Ben and the itsfine lifestyle and joined the business with the goal of rescuing people from fad diets.
We tailor your calories over a week, not a day!
This gives you complete flexibility around your lifestyle and meal choices to achieve sustainable results.
We took the inflexible and stressful method of daily calorie counting and turned it into a much more manageable and sustainable weekly target.
Delicious tailored recipes with the ability to swap ingredients, and the freedom to say #itsfine to all the food you love without feeling guilty.
You're empowered! You've broken free from FAD diet culture and have all the tools you need for long term success living the #itsfine lifestyle.